Fall ’26 AI Design & Adoption Round Tables + Research Report

Different perspectives on AI serve each other well when they’re being shared in the same room. We’re building that room and creating space for epic discussions — coming to a virtual roundtable near you in late October.

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Understand what’s changing and what actually matters.

Technology markets move quickly. The narratives around them move even faster. Grey Company designs original research that looks beyond adoption rates, vendor announcements, and conventional benchmarks to understand how technology is actually changing organizations, operating models, and business outcomes. Research designed by a practitioner, for practitioners.

THE RESEARCH PROBLEM

We ask better questions.

Knowing that an organization adopted a technology tells us surprisingly little.

Why did they adopt it?

What are they trying to change?

How are they putting it into practice?

What happened when they did?

Grey Co Research examines the relationships between strategy, technology, execution, and outcomes—turning complicated market questions into structured research that produces useful answers.

HOW WE DO IT

From question to point of view.

01 — FRAME

Start with the question that actually matters.

Define the hypothesis, audience, research questions, and dimensions worth investigating.

01 — FRAME

Start with the question that actually matters.

Define the hypothesis, audience, research questions, and dimensions worth investigating.

02 — RESEARCH

Build the evidence.

Design surveys and research instruments that translate complex behaviors, strategies, and outcomes into something measurable.

02 — RESEARCH

Build the evidence.

Design surveys and research instruments that translate complex behaviors, strategies, and outcomes into something measurable.

03 — ANALYZE

Find what the averages miss.

Identify meaningful patterns across organizations, roles, technologies, and operating models.

03 — ANALYZE

Find what the averages miss.

Identify meaningful patterns across organizations, roles, technologies, and operating models.

04 — AUTHOR

Turn evidence into a compelling point of view.

Translate findings into clear narratives, frameworks, visualizations, and recommendations your audience can actually use.

04 — AUTHOR

Turn evidence into a compelling point of view.

Translate findings into clear narratives, frameworks, visualizations, and recommendations your audience can actually use.

RESEARCH PARTNERSHIPS

Your research. Our expert lens.

Original research, authored and co-branded with your organization.

Grey Company partners with technology companies, consultancies, investors, and other organizations that want to contribute something substantive to the market—not another piece of content marketing.

We can design and author the research from end to end, combining primary survey data with an expert practitioner perspective on GTM technology and operations.

The finished work can be co-branded and published by your organization, giving you original evidence and a credible point of view to bring to your customers and the broader market.

Survey Design · Primary Research · Quantitative Analysis · Expert Commentary · Research Reports · Executive Briefings

RESEARCH AREAS

Where we focus.

01 — FOCUS

Emerging Technology

AI, automation, agents, and the technologies changing how commercial organizations operate.

01 — FOCUS

Emerging Technology

AI, automation, agents, and the technologies changing how commercial organizations operate.

02 — FOCUS

GTM Systems & Operations

The architecture, data, workflows, tools, and operating models behind modern GTM.

02 — FOCUS

GTM Systems & Operations

The architecture, data, workflows, tools, and operating models behind modern GTM.

03 — FOCUS

Organizational Change

How technology changes processes, roles, decision-making, capacity, and the way work gets done.

03 — FOCUS

Organizational Change

How technology changes processes, roles, decision-making, capacity, and the way work gets done.

04 — FOCUS

Market Evolution

Where practitioner behavior is changing, which patterns appear durable, and where conventional wisdom may be wrong.

04 — FOCUS

Market Evolution

Where practitioner behavior is changing, which patterns appear durable, and where conventional wisdom may be wrong.

START A RESEARCH PROJECT

Have a question worth studying?

Bring us the question—or just the market you’re curious about. We’ll help turn it into rigorous research, a differentiated point of view, and a piece of work worth putting both our names on.