GREY CO + OPERATUS · FALL 2026
FALL 2026

UNDERSTANDING
Why This Study?
AI is reshaping commercial organizations—but there is no single playbook. The study is designed to understand where organizations are today, how they’re approaching AI, what is working, what isn’t, and what may be coming next.
CLARITY
Exploratory → Intentional
MAGNITUDE
Incremental → Transformational
DESIGN
Ad Hoc → Systematic
IMPACT
Experimental → Material
This is not a maturity model. The research is interested in relationships: how clarity, magnitude, design, and impact actually move together.

FORTHCOMING · FALL 2026
The survey and roundtables will culminate in a research report authored by Grey Co and distributed in partnership with Operatus.
Ideas today for a stronger tomorrow.
Grey Co + Operatus

